Briogeo

Don't Despair, Repair!™ Rich Rice Water Shampoo Concentrate 90ml

The MECCA view

Rich Rice Shampoo Concentrate is a water-activated treatment shampoo infused with the optimal balance of rice protein + moisture to replenish severely damaged hair. Our unique formula is 3x more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube.

Concentrated formula creates a rich, creamy lather for an ultra-nourishing, non-stripping cleanse.

Formulated with our Proprietary Rice Complex that helps strengthen + protect hair from future damage.

Sustainably formulated + packaged for minimal impact + maximum benefits.

Key ingredients

Proprietary rice protein complex: protects hair against future damage by strengthening the cuticle with vital protein.

Ceramides: replenishing phospholipids help strengthen and reinforce the hair.

Algae extract: provides powerful antioxidant benefits that nourish and protect hair.

Made without

Sulfates, parabens, phthalates, silicones, DEA and synthetic color.

Pro-tip

For severely damaged hair:

Once a week, cleanse with Rich Rice Shampoo Concentrate.

After cleansing, apply the Rice Water Protein + Moisture Treatment and leave on for at least 10 minutes.

For best results, follow with your favorite Briogeo Conditioner or Deep Conditioning Mask.

After cleansing and conditioning, apply Moisture + Damage Defense Leave-In Treatment to wet hair and comb through to ensure even application.

Style as normal + apply Strengthening Treatment Oil to ends as needed.

Friends to the ends:

Meet your complete rice repair routine: Pair our Rich Rice Shampoo Concentrate with our Rice Water Protein + Moisture Strengthening Treatment to instantly repair severely damaged hair.

Both treatments are powered by our Proprietary Rice Protein Complex, which uses rice's water, protein, ferment, and oil to fortify damaged strands, repair breakage, and prevent future damage.

Use together once a week to replenish severely damaged hair.

Usage

Apply a small amount* of concentrate to hands.

Add water and mix in hands to build a lather.

Apply directly to wet hair and massage in, adding more water if needed.

Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment.

For best results, use once per week.

*Usage amount will vary based on hair thickness, length, and texture: short - 1 pea size, med - 2 pea sizes, long - 3 pea sizes. Packaging has a dosage indicator on the tube.

Item Code

I-067650