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The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine.
This brand is PETA-certified cruelty free & Leaping Bunny-certified cruelty free.
Botanical cleansers
Precisely formulated for lasting radiant color, wash after wash.
Neutralizing power
Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.
Dual-charged molecules
Create a protective shield to keep water from penetrating into hair, reducing color washout.
Apricot & bio-fermented arginine
Work together to nourish, smooth and seal the cuticle, helping to lock in beautiful color with radiant shine.
1. Massage into wet hair, from roots to ends
2. Rinse.
3. Follow with color control conditioner.
4. Apply color control leave-in treatment rich and do not rinse.
V-067245