Tower 28

It’s never been cooler to be sensitive. Born in California and created by Amy Liu – who has struggled with temperamental skin her entire adult life – Tower 28 makes glowy, ‘It’ girl skin possible (and fun) for all, with derm-approved, high-performance skincare and makeup designed for the most sensitive skin. From the cult-loved face mist to tinted SPF that won’t stress out your skin and lip glosses so good, you’ll want to collect them all, now even reactive skin can have fun with makeup.