AVEDA

Be Curly Advanced™ Shampoo 250ml

The MECCA view

Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which

is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential

curl-strengthening peptide derived from plant proteins.

This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and

scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl

to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier

and more defined*.

Suitable for:

All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)

All hair types: fine, medium and thick.

Made without

Drying alcohol, gluten, silicone, phthalates, parabens, mineral oil, sulfites, petrolatum, formaldehyde, donors, paraffin. Synthetic fragrance, triclosan, triclocarban, sulfates or sodium lauryl sulfate/sodium, laureth sulfate, (SLS/SLES) or sulfate cleansers.

Usage

Massage into wet hair and scalp. Rinse.

Follow with be curly advanced™ conditioner.

REGIMEN

Tight curls and coils:

On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl

perfecting primer, then style with coil definer gel.

Co-wash curls and coils between wash days to gently cleanse without stripping.

Wavy and loosely curly hair:

On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then

style with curl enhancer cream.

Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on

your individual hair needs.

Item Code

I-067271