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When you see a Provenance proof point on one of our product pages, you might notice some say 'evidenced' while others say 'verified'.

An evidenced claim requires a brand to publish public evidence to support their claim. Provenance’s Integrity Team checks the evidence to ensure it is credible and strongly corroborates the claim. These claims don’t receive a verified ‘green tick’ as they are not corroborated by a third party but still show that the brand has credible evidence behind their claim; they are presented as "Evidenced". 

A verified claim requires a third party to confirm and/or certify that that the claim is accurate. These claims are published with a ‘green tick’ as they involve an independent third-party organisation strengthening the integrity of the claim; they are presented as "Verified".