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Set the foundation for fuller hair with this lightweight shampoo that gently yet effectively cleanses, leaving hair soft, shiny, and bouncy. The luxe lather gently yet effectively cleanses without stripping or over-drying strands leaving hair fuller-looking, softer, and shinier with every wash.
This brand is PETA-certified cruelty free.
Proprietary amino cleansing complex: sulfate-free blend that cleanses hair without stripping.
Amaranth peptides: plumps hair fibers for bouncy, fuller-looking hair.
Marine algae polysaccharide: protects hair from environmental damage.
Phytantriol: preserves hair color and reduces the damaging effects from thermal and environmental aggressors.
Parabens, phthalates, sulphates (SLS & SLES), silicones and formaldehyde.
Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.
V-054914