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MECCA Loves

I’m a Fragrance Obsessive: These Are MECCA’s Best Scents

April 10 | 4 minute read

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Words by Kerri Gordon

When I started working at MECCA six years ago, I owned one fragrance (bar a collection of rancid celebrity juices from my teens). Purchased from their boutique on Marylebone High Street, the Diptyque bottle held the final few drops of Eau Duelle EDP, which I had fallen madly in love with on a 2014 trip to London and had worn almost every day since.

Now, the cedar console in my room is essentially an out-of-lease-lines MECCA Perfumeria. I’m apprehensive to share the number of bottles in stock, because my parents – avid readers of the MECCA Memo – would have a heart attack. And I love them dearly. 

Instead, I’ll do what MECCA does best and curate. The parfums, colognes, toilettes and mists I consider to be the world’s greatest. If you’re nosey, read on.  

 

The musician to perfumer pipeline

Most days I’m a walking, wafting billboard for either Tsu Lange Yor or D.S. & Durga

I’ve been fortunate to spend time with the founder-duos of both brands, and have since concluded that unorthodox, synaesthetic, music-originating self-trained perfumers are the unassuming leaders of the current day fragrance renaissance. They create with genre-bending irreverence at the intersection of harmony, culture and storytelling – and their scents resonate. 

TLY’s Luca Eau de Parfum is a fizzy, minerally skin scent that oozes cool; clean, crisp denim and glossy magazine pages with bergamot, cedarwood and ambroxan as the stars of the show. It’s a compliment magnet. As is Sala Eau de Parfum, a quintessential summer juice of nectar, humidity and floral stems, and By Your Side Eau de Parfum, an enveloping, smoky, leathery number nosed by German perfumer Frank Voelkl (more on him later).

 

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Similarly, D.S. & Durga are masters of the ‘skin’ or ‘enhancer’ scent, with transparent, aldehydic fragrances that transform on contact. I Don’t Know What is the chameleon of your scent wardrobe – founder David Seth Moltz says it best; “A bergamot accord announces freshness, vetiver acetate a thin amber, firsantol a lingering sandalwood, iso e super a radiance, and so on. It is like a building with only structure – no interior. You can fill in the interior with an oil, a scent you like, even an old scent that has lost its way.” Figgy Debaser, salty Rose Atlantic and vaporous Steamed Rainbow drive it home.
 
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The head-turners

What could I possibly have in common with my dad, Justin Bieber, Sophie Turner and Jodie Comer – but a bottle of Le Labo’s Santal 33?

I first noticed the striking leather scent in a crowd at Dark Mofo in Hobart. It was enveloping and inescapable, and led me to believe a very attractive, well-read, craft beer connoisseur of a man was mere steps away. What I didn’t know is that the scent was about to redefine the concept of cult coveted, catapulting from indie secret to mainstream success. “Everyone’s signature scent,” as it’s been editorialised, Santal 33 is the definition of magnetic and intoxicating, and reigns supreme for wear power and sillage. It put Voelkl on the map!

 

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In a similar vein, there’s Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum, a transparent masterpiece of saffron, jasmine, cedar and ambergris that translates into this almost minerally cotton candy type-scent, favourited by Olivia Rodrigo. It has been ‘duped’ for days, but nothing will beat the sophistication, addictiveness and lasting power of the original. I keep the Hair Mist in my bag, always.
 
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The blind buys

Establishing the genre of no-fragrance fragrance (after Escentric Molecules invented it with Molecule 01), Glossier You Eau de Parfum became an instant phenomenon as the white tee of every fragrance wardrobe. Creamy, sparkling, clean and warm – but never overbearing – inside the iconic thumbprint bottle lies a perfect concoction of iris, pink pepper, ambrette and skin-transforming ambroxan; emphasising the you-ness of the scent. Glossier founder Emily Weiss was an early adopter of Santal 33, so it’s no surprise she tapped (yes, you guessed it) Voelkl to nose the brand’s olfactory signature.
 
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Byredo’s Bal d’Afrique is my go-to gifting scent: it’s a Jérôme Epinette number that famously taps into almost all fragrance families, so regardless of your preferences, there’s something in the bottle for everyone. It’s clean, fresh, fruity, floral and woodsy, and bottles the innate sense of style of a Scandi tastemaker. Byredo’s been doing ‘quiet luxury’ since before we had a name for it. 
 
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The vanillas

When the economy falls, vanilla rises. Just think of all those cupcakes we consumed in 2008! In the past year alone we’ve reaped Afternoon Delight EDT, Deep Dark Vanilla, Vanille Camouflage, Vanilla Sex and high interest rates. 

Vanilla brings a sense of comfort and nostalgia, but can easily veer into cloying – I find that a warm, grounding base of woods and spices can elevate the gourmand note instantly. 
 
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I will always rate Diptyque Eau Duelle EDP – a woody, peppery, ambroxan-loaded vanilla that settles in spiciness as it wears. Over the years, I took a sidestep into Maison Margiela’s By The Fireplace EDT. It features similar notes of pink pepper and juniper, but turns up the smokiness and adds a layer of cosy cashmeran to really transport you to a perfect winter’s day. 

Last but not least is a scent that flies so far under the radar, Eau D’Italie Morn to Dusk Eau de Parfum. It doesn’t bare the woods or spice, but sandwiches vanilla between lily of the valley and musk for a soft, lactonic dry down that feels like you’re being hugged by a marshmallow.
 
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If you’re looking to build out your fragrance wardrobe, the best thing you can do is book a Fragrance Consultation at your local MECCA. A highly knowledgeable fragrance specialist will whisk you away for 45 minutes to understand your scent preferences, before taking you through a masterful selection of fragrance, curated just for you.

 

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