A decade later, I completely resonate with that friend. Fragrance is a deeply personal thing! The right scent can smell like emotions bottled, like memories distilled (even if they’re from a supermarket aisle in the early 2000s). Wear one signature often enough, and you might even receive the elusive compliment of “This reminds me of you”. There’s simply nothing better.
So what happens when your favourite scent reaches the masses (or even just a few of your friends)? You soothe your individuality complex by slowly backing away from the atomizer and finding something no one else has. Trendsetters, perfume pioneers and those with main character energy, head right this way...
Brooding! Mysterious! Androgynous! I imagine this as the scent of a handsome, high-potential-of-heartbreak guy (in a good way!). With not one but four different kinds of wood – cedar, cypress, guaiac wood and agarwood (also known as oud) – the first spritz smells like a deep inhale of forest air. Peppery, woody, smoky and incense-y, it’s a scent that insinuates you touch grass often, which is very main character of you.


Named for its elusive je nais se quois, literally, I Don’t Know What is a fragrance-enhancing spritz fits the ‘main character’ brief to a T. Purposefully hard to pinpoint, the notes of bergamot essence, vetiver acetate and Iso E Super (a unique aromachemical) smell fresh, woodsy, creamy and slightly different on everyone. I Don’t Know What is soft and moody on its own or the ultimate scent-differentiator when worn with your other fragrances.

Described as the original ‘anti-fragrance fragrance’, Eccentric Molecules Moleule 01 is comprised of one note (or molecule, rather): Iso E Super. A chameleon scent, it subtly reacts with your body chemistry for a unique aromatic experience. If you’re trying to identify notes as it settles into your skin, you’re doing it wrong. Some say it's fresh and woody, others describe it as sweet and smoky, a few say it smells like fluffy white musk – spritz and let the people talk.

Nothing says ‘protagonist’ quite like a fragrance charged with a Herkimer diamond crystal. A rich, uplifting blend of smoky incense, black pepper, sandalwood and spices, Witchy Woo not only smells magical, but the scent actually has mood-boosting properties. Energised by the brand’s healer, Louise Mita, Herkimer diamond crystals are known to have healing effects – this particular fragrance also imbues the wearer with feelings of courage and creativity.
