Introducing MECCA’s 2024 Holiday Artist, Natalya Hughes

You know it’s that time of year again when our limited-edition MECCA Holiday bags are looped on wrists all over Australia and Aotearoa (New Zealand) – filling the streets, your home, and party tables everywhere – as we exchange gifts with loved ones. For this year’s campaign, we explore the theme of ‘Together We Shine’ with Brisbane-based artist Natalya Hughes, whose vibrant and evocative work adorns our limited-edition gift boxes and packaging.

In a celebration of decoration, Hughes embraces layered ornamental traditions while exploring the female experience. “To decorate is to adorn, to embellish and to embolden. We use it to show reverence, to show our love, to draw attention to things or to distinguish one thing from all the others,” she says.

Watch as we visit the artist in her Brisbane studio, learn about her creative process, and discover how she embraces this year’s ‘Together We Shine’ philosophy as a mother, artist and art educator.

Take a closer look at Natalya Hughes’ work at the NGV, Australia, where MECCA has supported the acquisition of a new major work by the multidisciplinary artist. Or, spot her beautiful works on every box and bag at MECCA this Holiday season!