Pro Tips For The Best Makeup Of Your Life
August 28 | 3 minute read
Words by Christie Sinclair
Find the perfect products – or look – for you and it can be life-changing. No-one knows this better than the masterminds, artists and innovators behind the world’s biggest beauty brands, who spend countless hours (sometimes years) dreaming up products for us to fall in love with. Here’s their advice on how to get the best makeup of your life.
Gucci Westman: The Innovator
Hollywood’s skin-obsessed makeup artist Gucci Westman is devoted to creating world-class makeup formulas so that you notice great skin, not the makeup. “It’s about creating dewy, healthy-looking skin that's effortless and not overdone,” she explains. Her beloved base products, like the Vital Skin Foundation & Concealer Stick, Vital Skincare Complexion Drops and Liquid Super Loaded Tint, allow anyone to achieve just the right amount of coverage without having to try – and without a million tools. Apply and blend with your fingertips.
Violette Serrat: The Artist
Mixing French beauty secrets with NYC-cool, makeup artist Violette’s namesake brand brings the joie de vivre back to beauty with her collection of trendless, effortless beauty that’s impossible to mess up. “The idea is that you become your own artist, and your own muse,” says Violette, who believes red lipstick is a must – whether it’s a bold, saturated scarlet or ‘just-bitten’ strawberry hue. Pair with lashings of inky black mascara and a soft hint of the sheeny, satin-y Bisou Blush for a look you’ll find yourself wearing on repeat.
Sheena Zadeh: The Formulator
LA-based Sheena Zadeh studied biology and business before launching Kosas from her kitchen table in 2015. Her goal was clear: to create makeup that's flattering, effortless, and skin-friendly – a vision that went viral with one genius product: the Revealer Concealer. Walking the tightrope between eye cream and coverage, this dewy, skin-loving formula found its way onto glowing celebrity faces like Hailey Bieber and Emma Chamberlain, quickly becoming the product at the centre of the 'clean aesthetic’.
“Instead of concealing, let's talk about revealing the feeling of confidence that comes from looking your best,” Zadeh says. Echoing this sentiment, her favourite makeup looks always start with hydrating base products that improve the skin while adding coverage, like the BB Burst Tinted Gel Cream. Use the Air Brow Clear Lifting Gel to frame your face with full, fluffy, feathery brows and finish with high-shine, glossy lips.
Amy Liu: The Skin Expert
As someone who knows what it’s like to have sensitive skin, Tower 28 founder Amy Liu has always been focused on helping everyone have fun with makeup. “Show off your best, healthiest, happiest skin,” she says – and her gentle, glowy makeup line does just that.
Liu’s straightforward products (like her viral, three-ingredient SOS Daily Rescue Facial Spray) are some of the most transformational, working to counteract redness and reduce irritation for skin that channels the easy glamour of a Cali cool girl. Apply the SunnyDays SPF 30 Tinted Sunscreen Foundation – the creamiest, most natural illuminating base, ever – then blend over a balmy, summery blush, add a sheer highlight and finish with a hydrating lip oil.
