Olaplex

From bleach to blowouts to over-brushing, OLAPLEX revolutionised haircare by creating a 'bond-building' formula with the power to help repair damage from the inside out. It all started in a California garage in 2014, where the patented technology that underpins OLAPLEX's formulas was first developed. Earning millions of fans worldwide, OLAPLEX has since expanded beyond its signature treatment into shampoo, conditioner and hair oil, helping both professional colourists and at-home stylers alike to venture into uncharted hair territories, with the guarantee of strong, shiny, healthy hair.