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Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why
our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a
peptide derived from plant proteins.
Suitable for:
• All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A – 2C)
• All hair types: fine, medium and thick
Drying alcohol, gluten, silicone, phthalates, parabens mineral oil, sulfites, petrolatum, formaldehyde , donors, paraffin, synthetic fragrance, triclosan, triclocarban, sulfates or sodium lauryl sulfate/sodium, laureth sulfate, (SLS/SLES) or sulfate cleansers.
After shampooing, smooth through damp hair. Leave on 2 – 5 minutes. Rinse thoroughly.
REGIMEN
Coils and tight curls:
On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting
primer, then style with coil definer gel.
Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils
without stripping. Follow the co-wash with the intensive curl perfecting masque or conditioner,
depending on your individual hair needs, and the curl perfecting primer. Then, style with coil definer gel.
Wavy and loosely curly hair:
On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style
with curl enhancer cream
Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your
individual hair needs.
V-067275