Drunk Elephant

C-Firma™ Fresh Day Serum

The MECCA view

Drunk Elephant’s CFirma™ Fresh Day Serum is designed to be mixed by you before its first use, to ensure maximum potency of its delicate (but powerful) ingredients. Packed with a powerful antioxidant complex of 15% lascorbic acid, 0.5% ferulic acid, and 1% vitamin E that delivers a brighter, firmer, and more evenlooking complexion. Potently formulated with pumpkin ferment extract and sodium hyaluronate crosspolymer, CFirma™ helps to enzymatically dissolve surface dead skin cells as it hydrates and soothes. The result is a noticeably diminished appearance of signs of ageing and photodamage—replaced by incredible radiance and luminosity.

This brand is PETA-certified cruelty free & Leaping Bunny-certified cruelty free. This product is vegan, containing no animal products or derivatives of animal products.

Key ingredients

15% l-ascorbic acid, 0.5% ferulic acid and 1% vitamin E: firms and brightens the look and feel of skin while minimising the signs of photoaging as well as damage caused by pollution and other environmental stressors.

Pumpkin ferment and pomegranate extract: provide gentle enzymatic exfoliation, which boosts the penetration of CFirma’s antioxidant complex.

Chronocyclin: a chronopeptide that mimics the antioxidant benefits of vitamin D for more youthful looking skin.

Indian gooseberry: an antioxidant rich superfruit that helps slow signs of oxidative stress while promoting firmness.

Sodium hyaluronate crosspolymer: with a smaller molecular weight than hyaluronic acid, this ingredient is able to deeply penetrate skin, delivering excellent hydration and reducing the appearance of fine lines and wrinkles while promoting firmness.

Made without

Essential oils, parabens, silicones, colourants, fragrance, sulphates, phthalates, animal products and testing.

Pro-tip

1. To maximize the antioxidant benefits of C-Firma, be sure to layer it under sunscreen.

2. Be sure to pour all of the liquid serum base into the powder and shake for a full minute, until the powder dissolves completely.

3. Try mixing with Protini Serum for a gentle dose of exfoliating lactic acid and added firming, smoothing, and radiance-boosting benefits.

Direct from the brand

C-Firma has always been my beloved brightening serum, but as we started selling globally, I had a feeling our customers weren’t getting the freshest possible C-Firma (it takes longer to ship overseas). For l-ascorbic acid to diminish signs of sun damage, fight free radicals, and really brighten the skin, it has to be the right pH, be surrounded by the right ingredients, and be stable. That’s not easy. So we had the idea to deconstruct it. Let the consumer be the mixologist! Now it comes with two vials you mix together. You make it yourself one time only—and it never touches the air, so it’s as fresh as can be. - Tiffany, Founder.

Other details

The Drunk Elephant Difference:

Drunk Elephant are committed to using only skin-friendly, research-backed ingredients that either directly benefit the health of the skin or support the integrity of their formulations. They never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.

Drunk Elephant is exclusive to MECCA.

Usage

In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don’t forget to top it off with sunscreen.

Directions: Pour all of the liquid serum base into the vial containing the 15% lascorbic acid powder. Screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully. Bubbles will form—that’s OK! Next, insert the vial into CFirma’s opaque outer container with the pump facing to the left until it snaps into place. Your CFirma™ Fresh Day Serum is ready to use! Once mixed, CFirma™ will stay fresh for six months. No need to refrigerate.

Warnings

Mix only as intended. Use only as directed. For external use only. Avoid contact with eyes.

Item Code

I-050794