Jaye Edwards, of EdwardsandCo and Jaye Haircare, on his top styling tips

We spoke to him about what’s trending in hair, his tips for building volume and how he’s bottled the secrets for perfectly textured hair at home with his brand Jaye Haircare.

Simply put? The beachy hair of your dreams! Edwards’ curated range of products focuses on natural texture, volume and hydration: “The range is your secret weapon to creating signature EdwardsAndCo textured waves at home,” the founder explains.

“For me it’s all about knowing how to get the most of your products,” says Edwards. “I recommend spraying Volumising Sea Mist directly onto the roots to create the foundations for volume; I then use the Defrizz & Fatten Cream on mid-lengths and the ends to plump the hair. Always finish off with the Dry Texture Spray all over for volume and grit."

“It changes all the time, but at the moment I think I am most proud of the Defrizz & Fatten Cream. It’s a nourishing cream that fends off flyaways while boosting body and protecting hair from thermal damage,” he explains. “The humidity-resistant formula also works to increase hair volume, promote moisture retention and leave hair smoothed but never flat.”

When it comes to the styling products in the Jaye Haircare range, Edwards emphasises versatility. “Every product in the range has been designed to have a dual purpose, meaning you’re getting more from every product and can use it in multiple ways to achieve your desired effect,” he says.

For example, the Defrizz & Fatten Cream adds volume, while also taming frizzy flyaways and defining curls, while the Dry Texture Spray creates a tousled look while also strengthening and moisturising the hair.

If you’ve been feeling like retro hair has been having a resurgence, you’re not wrong! “We are seeing a lot of shaggy hair styles, with choppy layers and ’70s-inspired curtain bangs,” says Edwards. The good news? “These super textured styles have amazing longevity and minimal styling maintenance.”