In the Chair with Glossier Founder Emily Weiss
July 24 | 4 minute watch
Words by Kerri Gordon
Glossier founder Emily Weiss created the blueprint for a booming beauty business with a myriad of ‘firsts’: blog first, skin first, (millennial) pink first, and most importantly, customer first.
With a background in fashion editorial, she channelled her journalistic tendencies into an innate ability to listen. In turn, Emily brought to life a now cult-coveted beauty brand that ticked every box for the beauty obsessed (and the beauty curious): effortlessly enticing un-screw-upable products that centre their wearer. A fragrance that smells different on everyone who wears it. A concealer that melts on skin contact. A lip liner inspired by one’s own flesh. An oil-serum hybrid that brings the best bits of your skin to the forefront.
The latest episode of In the Chair centres Emily herself, as she spills her muses and musings (and the Balm Dot Com(s) she’ll never leave the house without). Hit play…
