Amy Liu Talks Tower 28, The Fastest-Growing Beauty Brand For Sensitive Skin
December 4 | 40 minute watch
Words by Ruby Devlin
In today’s episode Kate is joined in the studio by Tower 28 founder Amy Liu.
Having experienced chronic eczema for most of her adult life, the former beauty executive struggled to find makeup that didn’t worsen her skin sensitivities, often feeling confined to boring, uninspiring products.
Leaning on her wealth of knowledge after 15-plus years of experience in the beauty industry – and her love of LA beach culture – Amy set out to create the brand she wished she always had; a colourful range of makeup with gentle, non-irritating formulas, that felt accessible and inspiring.
Launching in 2019, Tower 28 shook up the beauty world and became one of the fastest growing brands in the US, loved for their viral SOS Daily Rescue Facial Spray and effortless makeup essentials like the ShineOn Lip Jelly.
Hit play to listen to the conversation on The MECCA Memo, or head to your favourite podcast app (like Spotify or Apple Podcasts) to listen.
