Chelsey Goodan
2024 M-POWER Facts and Stats
Partnerships and Collaboration
During 2024 MECCA M-POWER:
- Partnered with over 20 social change-makers in the M-POWERed Collective
- Worked with / supported more than 165 female founders/CEOs, and focussed on elevating women and girls
- Collaborated with countless inspiring female creatives in 2024, including: Maggie Miles, Maggie Eudes, Lucy McLaren, Lucy Small, Maddie Meddings, Pacha Light, Kat Sasso, Sarah Miller, Christien Meindertsma, Natalya Hughes, Chelsey Goodan, and many more
Team Engagement
- From our stores, to marketing, technology, customer care and our Distribution Centre, our team members from right across the business volunteered for and supported our partners, initiatives and campaigns
- 3,500 team members have completed the Gender Equality Foundations course on MECCAversity
- Over 60 M-POWER Ambassadors and 484 Zone Managers as Champions
- Awareness of M-POWER among team members grew to 98%
- Since the re-launch of MECCA M-POWER in 2022, team members have donated over $200,000 to our M-POWER partners (from initiatives including Market Mingle, Living the Giving team fundraising, and Beauty Scoop)
some numbers...
Customer Engagement
- Our customers also helped to empower women and girls by supporting our campaigns and shopping at MECCA!
- More than $520,000 raised from purchases of limited-edition products in the last 12 months
- $250,000 from purchases made over Feel Good Weekend donated to M-POWER
Community and Storytelling
Trailblazers Documentary
- 62 million reach during launch campaign
- Trailblazers educational resources have to date reached approximately 77,000 students across 300 schools!
International Day of the Girl
- IDG delivered +600k impressions across MECCA and other social platforms
- On @MECCAMPOWER, accounts reach increased by 877% during the campaign period
some more numbers...
Special Initiatives
- 76 participants in the AI Learning Lab
- 1 graduate recruited via our Skyline Graduate Program
- 14 Laptops donated to Skyline
