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MECCA Loves

Cherry Red Is Everywhere – Including Our Beauty Routines

March 12 | 5 minute read

Memo Best Red Beauty Products 16x9

Words by Samantha Brigden and Christie Sinclair

Sweet, rich and impossibly chic – and with a tendency to bring out one’s most confident self – the internet has crowned cherry “the shade du jour”. We're spying this deep, dark, juicy hue from runways to red carpets (and TikTok For You Pages), which means one thing: it’s time to paint your beauty routine (cherry) red.

From just-bitten cherry lips to delicious crimson packaging that would look right at home on any #shelfie, we’ve rounded up some of our scarlet-hued favourites. Your beauty bag has never looked more appealing… 

 

The full cherry effect
Glossier  ‘Cherry’ Collection

Cherry coded was the assignment, and Glossier gets extra credit. The brand’s latest collection proves that this trend isn’t just staying locked to the lips. The hot new hue has infiltrated four of Glossier’s cult favourites, Balm Dot Com Lip Balm and Skin Salve, Lip Line Enhancing Pencil, Cloud Paint Gel Cream Blush and No.1 Pencil Creamy Long-Wearing Eyeliner, all pairing perfectly with the brand’s signature dewy skin. Whether you go all in or try a wash of sheer cherry on the lips, Glossier’s take makes it easy to wear your way.  

 

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When rms beauty founder and celebrity makeup artist Rose-Marie Swift casually revealed on TikTok that this blush was how she achieved the softest, most natural flush of colour on her Victoria’s Secret models, of course the whole world was instantly hooked. With its gorgeous creamy texture and sheer, buildable pigment, the viral shade ‘Beloved’ has since become the ultimate cherry-toned staple for those chasing an effortless sun-kissed complexion.

 

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A dark statement red lip doesn’t have to be intimidating - as proven by MECCA MAX’s viral Pout Pop Lipstick. The hydrating, buttery matte formula is nourishing and comfortable on the lips, and yet will not budge - or crack, or feather. For the full effect, try it with MECCA MAX’s Pout Pencil in shade ‘Dreamy’ and Gloss Boss in shade ‘Loud and Proud’ for the literal cherry on top.

 

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Described as a cool cherry red, this creamy lip crayon is the best way to test the waters with the trend. The formula includes hyaluronic acid and marine plant extract to boost hydration, improve lip definition and help it glide on like an absolute dream. Scribble it on the outer corners and blur it across lips slightly to start - or fill in lips for an all-over berry pout.

 

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Another beauty classic, dark red nails are one of the easiest ways to experiment with colour. With the Green Flash LED Nail Polish from manucurist in shade ‘Dark Pansy’, your cherry nails will last for up to 10 days, too. Just set with the LED light to treat yourself to all the chip-proof benefits of a gel manicure, from the comfort of your own home. Even better, it swipes off with regular nail polish remover. 

 

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The photo-realistic perfume
Tom Ford Lost Cherry EDP

This list wouldn’t be complete without a shout-out to the cherriest of all cherry fragrances. Picture biting into the ripe flesh of a fresh black cherry – then top it off with a touch of bitter almond and lashings of griotte syrup. Somehow, Tom Ford has bottled all of that rich, sweet fruitiness in this scent that's made for gourmand (read: dessert-like fragrance) lovers.
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The on-trend bathroom accessory
kit: RE:SET Hand Wash and Hand Lotion

Almost everything from kit: deserves a place on this list, with its striking red packaging that makes every self-care moment feel that little bit more spa-like. Their new hand wash and lotion duo is here to transform the simple act of washing your hands into a rejuvenating ritual. Soft skin and a chic-looking bathroom? We’re in.
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