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Meet Youth To The People
High-performance, uncomplicated formulas for radiant skin.
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Half Magic Logo White

Half Magic

The magic's in the makeup – and in you.

28 results

28 results

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Half Magic

Crystal Butter Lip Balm

$36.00

(0)

New

4 Shades

Half Magic

Sparklestik Eye Crayon

$39.00

(82)

New Shade

10 Shades

Half Magic

Eyeshadow Singles

$21.00 - $22.00

(92)

11 Shades

Half Magic

Glitterpill Glitter Eye Paint & Liner

$37.00

(56)

8 Shades

Half Magic

Glitterpuck Multi-Use Pressed Fairy Dust

$45.00

(53)

2 Shades

Half Magic

Chromaddiction Shimmer Eye Paint & Liner

$41.00

(3)

8 Shades

Half Magic

Face Gems

$20.00

(45)

3 Shades

Hero Half Magic Face Gems

Half Magic

Wing Magician Eyeliner Stencil

$16.00

(32)
Hero Half Magic Wing Magician

Half Magic

Sculptitude Longwear Lip Liner

$28.00

(31)

9 Shades

Hero Half Magic Sculptitude Longwear Lip Liner

Half Magic

Magic Drip Lipgloss

$34.00

(43)

5 Shades

Hero Half Magic Magic Drip Lipgloss

Half Magic

Mouth Cloud Soft Matte Lip Cream

$34.00

(9)

9 Shades

Hero Half Magic Mouth Cloud Soft Matte Lip Cream

Half Magic

Magic Flik Eyeliner

$37.00

(197)
Hero Half Magic Magic Flik Eyeliner

Half Magic

Flik Eraser Makeup Correcting Pen

$36.00

(82)
Hero Half Magic Flik Eraser Makeup Correcting Pen

Half Magic

Eyelectric Extreme Lengthening Mascara

$40.00

(51)

3 Shades

Hero Half Magic Eyelectric Extreme Lengthening Mascara

Half Magic

Cheek Fluff Soft Blur Blush

$37.00

(8)

5 Shades

Hero Half Magic Cheek Fluff Soft Blur Blush

Half Magic

Chromaddiction Matte Eye Paint & Liner

$41.00

(3)

8 Shades

Hero Half Magic Chromaddiction Matte Eye Paint Liner

Half Magic

Lip Snuggle High Pigment Oil-Balm

$33.00

(3)

6 Shades

Hero Half Magic Lip Snuggle High Pigment Oil Balm

Half Magic

Grippie Brow Sculpting Gel

$32.00

(39)
Hero Half Magic Grippie Brow Sculpting Gel

Half Magic

Light Trap Duochrome Glowpowder Highlighter

$37.00

(1)

2 Shades

Hero Half Magic Light Trap Duochrome Glowpowder

Half Magic

Face Pearls

$20.00

(35)

2 Shades

Hero Half Magic Face Pearls

Half Magic

Dew Lock Hydrating Set & Refresh Spray

$37.00

(29)
Hero Half Magic Dew Lock Hydrating Set Refresh Spray

Half Magic

Beam Trap Illuminating Balm

$37.00

(8)
Hero Half Magic Beam Trap Illuminating Balm

Half Magic

The "Forever" Palette

$42.00

(7)
Hero Half Magic The Forever Palette

Half Magic

Face Studs

$20.00

(0)
Hero Half Magic Face Studs

Half Magic

Adornment Tweezers

$24.00

(3)
Hero Half Magic Adornment Tweezers

Half Magic

Baby Paw Blush Brush

$32.00

(6)
Hero Half Magic Baby Paw Brush

Half Magic

Pyramid Eyeshadow Brush

$32.00

(21)
Hero Half Magic Pyramid Eyeshadow Brush

Half Magic

Precision Eyeliner Brush

$24.00

(24)
Hero Half Magic Precision Eyeliner Brush
A buttery balm infused with ethereal shimmer.
Shop now

Makeup as Unique as You

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Frosted Brownie

Bronze-y tones meet lush shimmer.

Pink Ice

A fuchsia hit for the queen of sheen.

'90s Crush

Iconic: icy eyes meet cocoa-lined lips.

Rainbow Sprite

Who’s the fairy-est of them all? You!

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A buttery balm infused with ethereal shimmer.
Shop now

Makeup as Unique as You

Skip to content below carousel
Frosted Brownie

Bronze-y tones meet lush shimmer.

Pink Ice

A fuchsia hit for the queen of sheen.

'90s Crush

Iconic: icy eyes meet cocoa-lined lips.

Rainbow Sprite

Who’s the fairy-est of them all? You!

Skip to content above carousel
A buttery balm infused with ethereal shimmer.
Shop now

Makeup as Unique as You

Skip to content below carousel
Frosted Brownie

Bronze-y tones meet lush shimmer.

Pink Ice

A fuchsia hit for the queen of sheen.

'90s Crush

Iconic: icy eyes meet cocoa-lined lips.

Rainbow Sprite

Who’s the fairy-est of them all? You!

Skip to content above carousel
Showing 28 of 28

Half Magic

From the makeup artist behind Euphoria, Donni Davy, Half Magic helps unleash your full creativity to truly ‘wear your heart on your face’. From the ultimate glitter eye to subtle winged liner, ’90s rave chic or 2000s makeup, Half Magic’s precision formulas are made for all – beginners and pros alike. Half Magic, half you. Half Magic is vegan-friendly and Leaping Bunny-certified cruelty free.