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Your routine, simplified. A new way to straighten hair from wet to dry, in 25% less time. ¹ No heat damage. ²
• Powerful, directional airflow smooths and aligns hair for an everyday straight style. Airflow is projected downwards at a 45° angle to create the tension needed to align hair for a smooth end style – without the need for extreme heat.
• Preserves hair strength and colour. Wet to natural straight with 60% less colour fade.³
• Protect your natural shine. Wet to natural straight with 28% less moisture loss.³
• Easy natural styling. Creates a naturally straight style with reduced frizz and flyaways⁴, for a smooth and shiny finish with natural volume.
• Convenience without compromise. Combines two steps in one - drying and styling - saving you time without compromising your style or hair health. Plus, a styling mode to refresh from dry hair.
¹ Time vs. existing routine. Based on the responses of 250 US Airstrait owners after min. 30 days of use, surveyed by Dyson in August 2023. Actual time saved may vary depending on the individual’s hair and styling routine.
² When used in wet-to-dry mode.
³ When used in wet-to-dry mode vs hot plate technology which operate with extreme heat. Results may vary based on environmental conditions.
⁴ When used in wet to dry mode vs. unstyled, untreated hair.
I-074759