Sustainability claims are everywhere and it can be genuinely hard to know what they mean or what sits behind them.
We don’t think you should have to fact-check every claim. That’s our job.
So, we review sustainability claims made across the brands and products we carry, making sure all sustainability claims are true and easy to understand.
Reviewed and verified
We review the sustainability claims we make and require them to be supported by evidence. As standards, certifications and information change, we continue to review and update the claims we communicate so they remain accurate and relevant.
Easy to understand
Sustainability can be complicated, so we aim to make it simpler by translating technical information, certifications and credentials into language that’s clear and easy to understand.
Conscious Beauty Edit
Our Conscious Beauty Edit helps you discover products and brands according to what matters to you. Whether you’re looking for cruelty-free makeup, vegan skincare, refillable packaging or brands taking action on climate, look no further than our Conscious Beauty Edit.
Reviewed and verified
We review the sustainability claims we make and require them to be supported by evidence. As standards, certifications and information change, we continue to review and update the claims we communicate so they remain accurate and relevant.
Easy to understand
Sustainability can be complicated, so we aim to make it simpler by translating technical information, certifications and credentials into language that’s clear and easy to understand.
Conscious Beauty Edit
Our Conscious Beauty Edit helps you discover products and brands according to what matters to you. Whether you’re looking for cruelty-free makeup, vegan skincare, refillable packaging or brands taking action on climate, look no further than our Conscious Beauty Edit.
