Half Magic
Shapeshifting pigments and bold colours from the Emmy award-winning makeup artist behind HBO’s Euphoria. It’s half magic, 100% you!
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Makeup as Unique as You
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Frosted Brownie
Bronze-y tones meet lush shimmer.
Pink Ice
A fuchsia hit for the queen of sheen.
'90s Crush
Iconic: icy eyes meet cocoa-lined lips.
Rainbow Sprite
Who’s the fairy-est of them all? You!
Makeup as Unique as You
Skip to content below carouselFrosted Brownie
Bronze-y tones meet lush shimmer.
Pink Ice
A fuchsia hit for the queen of sheen.
'90s Crush
Iconic: icy eyes meet cocoa-lined lips.
Rainbow Sprite
Who’s the fairy-est of them all? You!
Makeup as Unique as You
Skip to content below carouselFrosted Brownie
Bronze-y tones meet lush shimmer.
Pink Ice
A fuchsia hit for the queen of sheen.
'90s Crush
Iconic: icy eyes meet cocoa-lined lips.
Rainbow Sprite
Who’s the fairy-est of them all? You!
Showing 33 of 33
Half Magic
From the makeup artist behind Euphoria, Donni Davy, Half Magic helps unleash your full creativity to truly ‘wear your heart on your face’. From the ultimate glitter eye to subtle winged liner, ’90s rave chic or 2000s makeup, Half Magic’s precision formulas are made for all – beginners and pros alike. Half Magic, half you.
Half Magic is vegan-friendly and Leaping Bunny-certified cruelty free.