Crown Affair

The Towel 226g

The MECCA view

Meet your new protector. Because wet hair is hair at its most vulnerable, the Towel is made from a custom waffle microfiber that gently and carefully absorbs moisture from your hair and dries it in a fraction of the time compared to a regular terry towel, all while protecting from stretching and breakage and other damage to your precious strands. This patented design is uniquely and perfectly shaped to wrap all of your hair securely (no matter the length), with an elastic strap to comfortably keep things in place. You can live your life—and sneak in that morning meditation—while it dries.

Other details

General care instructions: Wash on cold and dry on low heat. DO NOT BLEACH if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Usage

Haircare is personal—use the below as a guide, but you know your hair best. Get in touch with your roots and find what works for you.

FOR STRAIGHT OR WAVY HAIR: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

FOR CURLY HAIR: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

FOR COILED HAIR: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

Item Code

I-065944